News
Heinz Ketchup Linked To Hardcore Porn?
coverr
Published: Jun 19, 2015

A German man scanned the QR code on his Heinz ketchup bottle expecting to join a promotion allowing him to make his own label.

label
Source: businesswire.com

 

For those who don’t know what a QR code is, it’s this:

qrcode
Source: dailygenius.com

 

Heinz owned the website from 2012 – 2014, but this year, the link expired. So, when Daniel Korell scanned the QR for the website, he was redirected to a German porn site called Fundorado.

porn
Source: peeperz.com

Shocked Daniel wrote to Heinz’s Facebook page stating:

Your ketchup really isn’t for under-age people. Even if the bottle was a leftover, it’s still in lots of households. It’s incomprehensible that you didn’t reserve the domain [web address] for one or two years. It really doesn’t cost the Earth.

ketchup
Source: facebook/HeinzTomatoKetchupDE

The Heinz social media page was apologetic and promptly replied,

We really regret the event very much and we’re happy to take your suggestions for how we implement future campaigns on board.

The company let Daniel create his own label and sent it to him. Fundorado, also taking advantage of the free promotion, offered Daniel free membership for a month! LOL. Win-win, I guess?

How would you react to a similar situation?